Our business


Information and communication technologies

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Office systems


Primary brands, products and services
Nashua is the leading market supplier of copiers, multifunction printers, laser printers and digital software solutions in the Southern African market.

Nashua’s products are sourced from leading international suppliers of office automation equipment. Nashua remains one of Ricoh’s largest independent distributors worldwide.

Operational areas
Nashua’s footprint comprises 64 franchise outlets spread over South Africa, Namibia, Swaziland, Lesotho, Botswana and Zimbabwe.

Market sectors
Mainly corporate.

Standards and verifications
ISO 9001: 2008.
  GH Rhodes CA(SA)
Managing director: Nashua
Appointed to the group in 1981
Born 12 November 1954

Graham completed his high school studies at Glenwood High School, followed by his Bachelor of Commerce and Chartered Accountancy degrees through the University of KwaZulu-Natal. He passed the board examination in 1980. He joined Barlows Tractor division in 1981 and has enjoyed a number of job promotions and transfers around the country. In 1988 he was transferred to Nashua as financial manager, becoming financial director in 1991 and general manager in 2005. He was appointed managing director of Nashua Office Automation on 1 October 2008.



Primary brands, products and services
One of South Africa’s largest independent cellular service providers offering consumers the choice of all three networks (Vodacom, MTN and Cell C). Growing into a telecommunications solutions service provider, Nashua Mobile aids customers to make sense of a complex, fast-moving environment with a choice of suppliers and new offerings, including broadband and internet services.

Operational areas
Nashua Mobile has more than 819 000 contract subscribers with a network of 149 retail outlets.

Market sectors
Corporate and retail contract market and least-cost routing.
  JC Ellis CA(SA)
Acting managing director: Nashua Mobile (financial director)
Appointed to the group in 1979
Born 29 March 1952

John passed his board exams in 1978 and after spending a year overseas joined Barlows in South Africa as company secretary for Hyster. He was transferred into the motor division and in 1987 was reassigned to the Barlows Manufacturing company where he was later appointed financial director. Following the unbundling of Barlows in 1993, John joined the Reunert stable where he held various executive positions. In 2000 John was instrumental in the formation of Nashua Mobile in a merger with Nedbank. He was later appointed as financial director and has been actively involved in the business ever since. In August 2010 he was appointed acting managing director.

Business systems


Primary brands, products and services
Imports, markets, distributes and retails business system products and solutions under the brands of Kyocera Mita, Panasonic, Pansolutions, Samsung and other leading brands. Focuses mainly on office automation and audio-visual products.

Operational areas
Distributes imported products and solutions via a wide network of branches, franchises and specialised dealers throughout sub-Saharan Africa under the trade name Pansolutions. Nashua Electronics is geared as an e-commerce retailer for electronic products.

Market sectors
Corporate, medium and small business enterprises, as well as specific industry leaders in the broadcast, system integrator and motor industry.
  MCA Maddox BA Econ; Snr Exec Prog; Advanced Marketing
Managing director: Nashua Electronics
Appointed to the group in 1983
Born 17 June 1961

Martin has been employed by Reunert since his arrival in South Africa from the United Kingdom in 1983. He held the position of group product manager from 1988 to 1990 and was appointed marketing manager until 1991. He was made a director in 1991 and held the position of marketing director, then group marketing director until his appointment in 1997 to the position of managing director: Panasonic Systems Company. Martin has held the position of managing director for the group since 1999.



Primary brands, products and services
A leading communications provider using Siemens and Panasonic technologies. Following an open-communication approach, the company provides voice communication and data networking solutions to small, medium and large enterprises.

Operational areas
Previously known as Siemens Enterprise Communications the business was incorporated into Reunert on 1 November 2009.

Head office in Gauteng and regional offices in KwaZulu-Natal, Eastern and Western Cape and partners in Namibia, Botswana and Mozambique.

Market sectors
Customer base in excess of 12 000 enterprises, which include most of South Africa’s leading corporate companies.

Standards and verifications
ISO 9001: 2008; 14001: 2004.
  RS Padayachee Elec NTC IV; IMM; MBA
Chief executive: Nashua Communications
Appointed to the group in 2009
Born 24 August 1963

Raymond started his career at Siemens Southern Africa in 1982 as an apprentice qualifying as an engineer and working his way up the ranks. In 1997, he was appointed as sales manager for Siemens Automation and Drives and was promoted to general manager responsible for sales.

In 2002, Raymond was selected by Siemens Germany for an international delegation programme where he worked on projects in Asia, Middle East, Africa and South America. In October 2005, he returned to South Africa and joined Siemens Telecommunications as managing director for Enterprise Networks. He was appointed chief executive for SEC in October 2006 during which time he transitioned the carve out of SEC, from Siemens Telecommunications to a stand-alone entity. SEC is now known as Nashua Communications.

Asset finance


Primary brands, products and services
Quince Capital, trading as Quince Capital and Nashua Finance, provides asset-based financial solutions to Reunert associated office automation and upgradable technology suppliers.

Operational areas
Nashua, Nashua Communications and Pansolutions franchise networks are situated throughout South Africa.

Market sectors
Total advances exceeded R1,5 billion and are spread over more than 53 000 individual contracts.
  BJ Korb CA(SA)
Managing director: Quince
Appointed to the group in 2009
Born 20 February 1975

Bertus completed his accounting articles at PricewaterhouseCoopers in 1997 after which he joined PwC Corporate Finance. He left PwC for Absa Group in 2001, where he held a number of positions including group capital manager. He founded and headed up Absa Retail Bank’s special projects team before ending his eight-year career with Absa as the general manager: finance for Absa Vehicle and Asset Finance. In January 2009 Bertus was appointed as managing director of Quince Capital.


Important changes

  • Nashua Communications successfully integrated into Reunert.


  • Nashua awarded Distributor of the Year 2009 from Ricoh International BV in May 2010 at Zurich.
  • Nashua Mobile obtains its BEE level 3 status plus “Value Adding Enterprise” which adds additional benefits to level 1 status.
  • Nashua Communications is the Winner of the Frost & Sullivan Best Practices Awards 2009 and receives the South African Contact Centre technology product line strategy award.

Subsequent event

  • Andy Baker (45) has been appointed as Nashua Mobile CEO effective 1 March 2011.